Besides my role as a graphic designer at JEX, I also handled the corporate photography needs, capturing images for ads, websites, graphics and individual portraits. These images were more than visuals; they represented JEX's diverse workforce, capturing the company's vibrant culture and spirit, designed to connect with different audiences and platforms.

Crafting corporate shots for JEX posed a multifaceted challenge. Beyond merely taking pictures, it involved capturing the company's culture, energy, and the rich diversity of its workforce in each frame. The key hurdle lay in directing individuals who might not be accustomed to being photographed, navigating their comfort levels and ensuring their authenticity shone through.