Bringing structure to the visual identity of Van Ameyde

Bringing structure to the visual identity of Van Ameyde

Van Ameyde, an international company with offices across Europe, faced challenges in maintaining a consistent visual identity. Each office managed branding separately, leading to inconsistencies in logo usage, colors, and overall design. As a graphic designer, my main goal was to bring structure and clarity to their brand identity by creating a comprehensive brand book. This guide established clear rules for logo use, color application, and design principles, ensuring a unified look across all offices. In addition, I developed templates and materials to help implement the updated brand identity. The biggest challenge was gathering and simplifying information from different teams and turning it into a clear, structured, and visually strong identity.

Client

Client

Van Ameyde

Tools

Tools

Adobe Illustrator

Adobe InDesign

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Need a designer, or have
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Need a designer, or have
a project in mind?

Portfolio 2024

All rights reserved

Portfolio 2024

All rights reserved

Portfolio 2024

All rights reserved