Van Ameyde, an international company with offices across Europe, faced challenges in maintaining a consistent visual identity. Each office managed branding separately, leading to inconsistencies in logo usage, colors, and overall design. As a graphic designer, my main goal was to bring structure and clarity to their brand identity by creating a comprehensive brand book. This guide established clear rules for logo use, color application, and design principles, ensuring a unified look across all offices. In addition, I developed templates and materials to help implement the updated brand identity. The biggest challenge was gathering and simplifying information from different teams and turning it into a clear, structured, and visually strong identity.
Van Ameyde
Adobe Illustrator
Adobe InDesign