From rebranding to a consistent style
Schoolblocks helps educational organizations with digital solutions and learning platforms that make learning easier and more accessible. The company works with schools and organizations to develop and improve educational content.
When I started, there was room to further develop the visual quality and consistency. With the arrival of three new brand identities, my challenge was to translate these into a clear and practical visual style that could be used across the entire organization.
For whom
Schoolblocks
Period
2025 - 2026
My role
Lead graphic designer & videographer
My focus
Brand identity · Brand identity development, templates, content creation, photography, videography
Rolling out the rebranding
During my time at Schoolblocks, one brand was split into three new brands. While the new logos and websites laid the foundation, the work didn't stop there.
I developed the new brand identities further and translated them into a complete visual style. From teaching materials and brochures to presentations and internal communication, this created a consistent look and feel for the entire organization to use.
From brand identity to everyday use
A brand identity only has value if people can easily work with it. That is why I developed various templates and tools that allowed colleagues to use the new style independently.
Among other things, I designed templates for presentations, brochures, Canva and other communication materials. This made it easier to create new content while maintaining the quality and recognition of the brands.
More than just graphic design
In addition to further developing the brand identities, I focused on photography, video and content creation. This included making videos for campaigns, social media, training sessions and e-learning courses.
By combining different creative disciplines, we kept the brands' visual style consistent across print, presentations and other media.
